It’s pretty obvious that there’s a general vibe, in the craft
beer community, of resentment toward “big box” brewers. But if you’ve seen any
Sam Adams or Budweiser commercials lately, you may have noticed that their
current marketing campaigns certainly speak, albeit in vastly different ways, to the increasing popularity of
microbreweries and the resulting tension between “commercial” and “craft.”
Sam Adams interestingly tries to downplay its reach within
the industry, highlighting the fact that their beers, too, are “independent”
and “creative.” Budweiser has been reacting to the craft beer phenomenon in a
slightly different way—by taking a shot at its competition and the nerdy
hipsters who are clearly the only ones not merely enjoying, but “fussing over”
“pumpkin, peach ales” (is this even a thing? If so, I need to try it
immediately). They declare themselves proud of their “macro”-brew status, and
suggest that people drink their beers because they, well, like to drink beer,
not “dissect” it. Have I used enough scare quotes to show my feelings on this?
Despite this ongoing tension between commercial and craft, there
are still the titans within our beloved smaller industry who move their fair
amount of product and whose brands are pretty well-known across the country.
I’m thinking here of breweries like Dogfish Head (DE), Lagunitas (CA) Deschutes
(OR).
But there’s this whole swath of still-smaller breweries that
are a couple rungs down the ladder in terms of output and sales—places that may
not be bottling their own brews, or may be bottling and selling direct from one
or two local sites. I worked at one such place during my undergrad years, The
BrewErie at Union Station (Erie, PA), and I’ve found another in my new hometown
of Brighton, MI, called Brewery Becker.
This place is truly a hidden gem. It certainly can’t be easy
trying to make it as a smaller brewer in Michigan, AKA beer country USA. Two of
the top six craft brewers in the country, according to The Daily Meal, are
located in western Michigan: Founders (Grand Rapids) and Bell’s (Kalamazoo).
But Brewery Becker delivers at every level of the brewpub experience, from
atmosphere to the suds themselves.
Located at the end of Main St. in downtown Brighton, Brewery Becker occupies a renovated, late 19th century building, formerly known as the Western House, that still features much of its original interior, including an elaborate, show-stopping wrought iron staircase that leads to the upstairs rooms, which I'm assuming are used for private parties. The old world charm of the main taproom gives one the sense of a hunting lodge, an aura that's completed by a smattering of Viking-style drinking horns that are part of Brewery Becker’s horn club, a unique take on a traditional mug club (which they also have).




Last clutch feature? The beergarden, or, if you’re at
Brewery Becker, the Biere Garden. It’s massive and beautifully kept, abutting the
railroad tracks that cut through Main St., and they’ve strategically placed
heating lamps among the tables—I’m hoping this means it’ll be open well into
the fall season, because we’ll definitely be back. After all, it’s almost time
for Oktoberfest!
Final verdict: Brewery Becker is beyond good to the last
drop.
This was an excellent find - can't wait to visit again!
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